Before making any decision Marketing Department look for the certain strategies that will help them to achieve the goals.Thus The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. The Production Concept It holds that consumer will prefer […]

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In a simple word, Direct Marketing means directly engage with the customers without any intermediaries.Direct Marketing include, email marketing,telephonic marketing,door to door selling etc. Though now a days we are having various alternatives available, Direct Marketing is still inexpensive and  most influencing way of marketing the product. Direct Email Marketing One of the way of […]

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Surrogate Advertising is advertising of illegal banned products like Alcohol and Cigarettes.Surrogate Advertising was first started in Britain, where housewives started protesting against the liquor companies and forced them to promote fruit juice and soda under the same brand name. In simple Word, companies who are banned from promoting the product through any media can promote […]

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