The new ad of Nescafe is really amazing.Instead of promoting the product directly, this time Nescafe came up with the heart warming emotional story.
This ad start with Struggling Stammering Comedian. Then, between the ad the product Nescafe coffee appears.At the end he say thanks for the coffee it keep me going and kept you awake.
Using emotions in this ads made the ad more appealing. Emotional attachment always work well in connecting the people with the brand. Nestle launched this campaign with the #hashtag #itallstrat which is another good example of promoting the product over social media.