When it comes to content marketing, writing blog posts is not the only way to do it. Besides text-based content, there are many other ways too.
These days, the content comes in countless formats to engage an audience and improve the conversion rate.
Now, if you still think that content means a written blog post then think again.
Today, it is more than that. It also includes videos, infographics, audio, and images.
For example, instead of writing a how-to blog post, you can also create an explainer video.
Here, in this article, I will share the top 10 content type with you.
But, before we start with the types of content, let’s understand What is Content Marketing and its importance first.
What is Content Marketing
Content Marketing is a form of marketing that involves creating, publishing, and distributing informative and useful materials online.
For example, it includes eBooks, Explainer videos, infographics, how-to Articles, etc.
In simple language, anything that you create, publish and distribute online to engage your audience or readers is known as Content Marketing.
Importance of Content Marketing
Days are gone when businesses advertise their products and services through newspaper and television advertisements.
Now, these activity is done digitally.
Here, the role of content marketing comes in. Starting from social media posting to sponsored articles, the content plays a critical role in its success.
It is only your content that will decide how optimized your marketing strategy is?
For more details, I strongly suggest reading the below article.
Importance of Content Marketing
Types of Contents
As mentioned earlier in this article, Content is more than writing blog posts. It also includes video, audio, image, infographic, etc.
So, let’s discuss these different content types below.
#1. Writing a blog post
This is the oldest and most effective type of content. You can write a blog post when you want to inform your audience, create awareness and show your expertise.
If you are wondering, what types of blog posts you should write, then here are a few suggestions for you.
- How to
- Checklist
- Question and Answer
- Latest News
- Step-by-Step Guide
- Tips and Tricks
- Roundups
- Best Strategy
- Experience etc.
For example, the Blog of the Giant eCommerce site Amazon
#2. Infographics
Infographic is a visual representation of any kind of information and data in the form of graphics, charts, maps, and minimal text.
It is another effective type of content available online.
According to this study, infographics can increase traffic by 12% on your site.
Infographics work best especially when you have any interesting data to share online.
Like blog posts, there are many different types of infographics available online. A few of them are mentioned below.
- Informational
- Statistical
- How to
- Timeline
- Process
- Comparison
- Flow Chart
- Comparison etc.
No matter, what kind of infographic you use, make sure your data are well-researched and the design is neat and clean.
#3. Publish an eBook
The eBook also known as the electronic book is a book published digitally. It is often available in PDF, HTML, and ePub format online.
Unlike normal books, eBooks can be 5 pages long to 100 pages long. Next, it is not compulsory that you should need a publisher to publish it.
There are many free eBook platforms including Amazon and Google books, where you can upload and publish them for FREE.
Of course, you can also upload the eBook on your blog and offer them to your readers in return for their email addresses.
Besides offering great content, eBooks have a number of other benefits too. For example, it also helps in lead generation, establishing authority, and increasing email subscribers.
#4. Videos
According to this study, 31% of the respondents think that video is important to marketing strategy.
Trust me, any type of video will increase comments, shares, likes, and user engagement.
Please note, here you are creating a content video, not an advertisement. Keep it short and simple. Next, be sure you do not forget to add a CTA button at the end of the video to drive your readers to the desired landing page.
As a best practice, do not upload any video directly on your server. Instead, upload it on any video-sharing platform like Youtube and then embed the same on your homepage or email.
#5. Case Studies
A case study is a detailed in-depth study of a particular case.
In simple words, it says what is the problem, how we found it, what we did to resolve it, and what is the final result.
All information is published in a case study systematically.
While writing a case study, make sure it does not look like an advertisement. Do not forget to highlight all challenges being faced by your client and the steps you implement to resolve them.
Like eBooks, Case studies also help you in lead generation, growing your email list, and establishing authority online.
#6. Podcast
The podcast is actually a digital audio file available on the internet for downloading to a computer or laptop. It is just like a radio program only but unlike a radio show, it can be downloaded and can listen to at our convenience.
Do you know? According to one study, in 2021, 41% of Americans listened to podcasts monthly.
Here are a few suggestions of the types of podcasts you can publish online.
- Content Repurposing. Convert your written blog post into an audio file.
- Solo Podcast
- Interview Podcast
- Group Podcast
- Narrative Storytelling Podcast etc.
Over to you
There is no doubt in the fact that Blogging is the most effective way to do Content Marketing. But, always remember, this is not the only way to do it. Besides blogging, there are many other ways too.
Anything that helps you to engage your readers online is a type of content. For example, newsletters, Live Chat, How Guides, GIFs, interviews etc. are also types of content available online.
At last, don’t forget to share what types of content you use online. You can share your message in the below comment box.