This social cause ad made me speechless. Really amazing social campaign. “11 minutes” a short film featuring Sunny Leone and Aloknath cross two million views in 3 days.Title 11 minutes suggest the life get reduce by 11 minutes with each cigarette.
In this ad, Deepak is dying and his father Alok Nath want to full fill his last wish. The only wish of dying man was to meet the Sunny Leone. Based on last wish of his son, Aloknath managed to bring the Sunny Leone at his village. But at the end, Deepak get died and the message appears on the screen- “Every cigarette reduces 11 minutes of your life”.
This ad campaign clearly brings the message Quit Cigarette or else you will not able to fulfill your last wish.I think our youngster will quit cigarette after watching this ad. This is really one of the best social awareness campaigns.
From a marketing point of view, the ad seems to be more appealing if it gets connected to the life of your ultimate customer and one can connect the same with their life. Here in this ads, this message is clearly represented in 11 minutes.
Each Cigarette will cost you 11 minutes and it can even cost your last wish. So quit cigarette today.