Apple iPhone is back with another great advertisement commercial promoting Information Privacy. The TV commercial starts with the different steps that we take to protect our privacy like stop conversation while someone is near, closing door, the rolling window, etc.
In the next scene, a tagline appears saying, “If privacy matters in your life, it should matter to the phone your life is on”.
In a simple word, Apple iPhone is highlighting ‘Privacy‘ as a key ingredient of Apple’s product.
You can check out this commercial at below.
According to Apple, your privacy matters. Starting from encrypting your iMessage conversations, or limiting tracking across sites with Safari or not keeping a history of your routes in Maps, iPhone is designed to protect your information.
Next, Apple has launched this marketing campaign at the right time. Just one month back, his biggest competitor ‘Google’ has permanently closed down its social networking site called ‘Google+’.
Google to shut down Google+ after failing to disclose the user data leak.
Hence, in such time, launching a TV commercial about Privacy on the iPhone is really a good idea.
Update: Just two back, Apple has launched another TV commercial about Privacy on iPhone. This time, a tagline appears on the screen saying “Safari limits sites from tracking you across the web” and “Because what you browse should be your business”.
You can find this tv advertisement below.
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