In case you are a nonprofit group, you can now enjoy access to the Google business tools, free-of-cost through the Google Ad Grants. Think about the benefits, as it is not just access to industry-standard tools but also free advertising worth $10,000 per month on a popular platform like Google Ads. Set up unlimited ad campaigns and make your services available to users when they search for items and products.
For more information and to set up your account all you need to do is search online for a Google Grant management nonprofit marketing agency. However, before you hire the expert and start setting up your account, there are several keys do’s and don’ts that you need to keep in mind. The following post will explain in detail. So, let us have a look.
Who are eligible?
No, you don’t need to supply supporting information and impact evidence. All you need to do is register and provide proof of the certification of charity. The only exceptions are the schools and hospitals which cannot apply for Google Grants.
Do: Invest in keyword research
It is only when the users search for particular terms; the results show up. So if you want your product or service to get displayed as a result of the user-end search, you need to invest in keyword research. You can use the built-in Google app like the Google keyword planner.
Do: Go for a broad match and modified keywords
Broad match modifier is a just a format of keywords which has proven to be extremely effective. The correct syntax of this is a plus sign that precedes each word and is programmed into the URL for the page. Broad match modified keywords are the perfect tools to increase the visibility and generate interest in your products/services.
Do: Use keywords in the ad copy
After you have set up the ads with the keywords, make sure that the keyword appears in the ad copy, including the headline and the description.
Don’t: Use too many keywords
The most amateur mistake you can make is the use of thousands of keywords for your accounts. Every random word cannot be leveraged to work as a keyword. Instead, you can use tools like the Broad match modifier from Google to make sure that the keyword matches different search strings but keep the number limited to a couple of keywords per advertisement. Learn about SEO Services India
Don’t: Use Adwords Express
Google Adwords Express is just a stripped down version of the Adwords, which means that though it is easier to use, the platform lacks in functionality. Adwords Express has many drawbacks due to this limited functionality and even though it proves to be economical as far as the time investment is concerned, it adds no advantage when it comes to traffic redirection and generation of leads.
Lastly, you need to keep in mind that Google Ad Grants and Ads are not meant to raise awareness but to generate clicks, the only measure of success. Ensure the “click-ability” to avoid getting penalized for low “click-through” rates. Plan your campaign with a tech support firm today to enjoy the unlimited benefits. All the best!