Do you own an Online or e-commerce store? If Yes then this article is just for you. Here, we have written about how to boost your e-commerce sales?
With open source sites like Prestashop, Magneto, Shopify etc, it has become easier to start an online or e-commerce store. However, if you want to make money from it than setting up the store is not enough. You need to promote it and generate a good amount of sales through it.
Here, in this post, we will discuss 6 ways to generate sales on your e-commerce store. By the end of this article, you will able to build a successful e-commerce store generating a huge sales out of it.
So, without wasting time, let us discuss these 6 ways below.
Search Engine Optimization in e-Commerce
This is the most important factor for increasing sales on your store. If your store is not properly optimized for search engine then it will not get enough traffic from the search engine. Hence, there will be no sales from your e-commerce store.
Here, it is also important to note that the SEO of an e-commerce store is different from other websites. E-commerce websites have low content and more number of images. Hence, it requires special attention in terms of Search Engine Optimization.
Below are some tips to optimize e-commerce websites
- Optimize the Image Size.
- Make sure the images are properly named using Alt tag.
- Upload Images on subdomains rather than the main website.
- Make proper use of redirect for 404 errors.
- Remove non-required features installed on your store. This will reduce the loading time of your e-commerce store.
- Make a proper use of Canonical Tag on your e-commerce store.
- Enable SSL Certificate on your store.
If you implement the above tips then it will surely improve the domain score of your store and thereby it will rank good on various search engines.
There is no doubt that images play a key role in selling products or services. If images are not clear that no one will purchase your product. Hence, it is very important to use high-resolution images for your products.
Here it is also very important to note that, in more than 60% of websites, Images were the main reason for an increase in the loading time of the websites. The high-resolution images are greater in size and thereby it took more time to get load properly.
Hence, it becomes very important to find the perfect trade-off between image resolution and it’s file size. If you don’t know how to do it than you can refer to the below articles.
Discount and Free Giveaways at e-Commerce Store
This is the oldest and the best way to boost sales on your e-commerce website.
Customers like discounts and offers. They will get attracted to your store if you run lots of offers and discount schemes on your products.
Hence keep running various promotional schemes on your store and thereby increase sales.
As suggested by KISS Principle, systems will work best if they are kept simple rather than made complicated. Hence, while designing the e-commerce website, the designs complication must be kept in mind. You need to ensure that your store is simple and user-friendly.
Next, ensure everything is properly categorized. When a customer visits your website, t is important to make sure that he can easily find the required product.
Product Reviews at Online Store
Product reviews play an important role in the sales process. More than 85% of customer look at reviews with as much trust as they would a personal recommendation.
In this digital age, where it is easy to create fake news, Review is the only factor, Why consumers are still buying online. If there would not be any review system then consumers will definitely not purchase anything from online.
We know you are wondering, if it is possible to create a fake news then it is also possible to create fakes product reviews. Right?
Yes, it is possible to create fake product reviews. Hence, you should implement a transparent review system on your website.
Ensure reviews are from real customers and without any filtration. This kind of system will build customer confidence and hence your e-commerce sales will increase.
Start Blogging for e-Commerce Store
One of the biggest reason for the failure of any e-commerce store is not getting enough traffic to the store. If you are not getting enough visits to your store then your conversion rate will obviously remain low. Hence, it is very important to increase web traffic at your store.
But being a e-commerce website with low content it is very difficult to drive more traffic to the store. Here, the role of the blog come.
Start blogging about your store. This will create lots of content and thereby drive more traffic to your store.
Over To You
What do you think about this article? Please do not forget to share your valuable feedback with us. If you are facing any problem in starting or promoting your e-commerce store then please let us know. You can share your message in the below comment box. We will be happy to help you.