Have you started a small online business recently? Wondering how to promote your business online at a very low-cost? We are here to help you out.Below are the various tools available to promote your business and products efficiently.
Social Media Marketing
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Whether you are running a small or big company, almost every company is now using social media for marketing a business. One of the way of promoting business on social media is through business fan page.Business Page will help you in growing your business and keeping audience engaged.
One can easily create the fan page with a business name and small blurb. It will help you to promote your brand, socialize and send message to all your fans easily.
If you are looking for social media outreach, then create the business page in all social media websites. These business pages will help you in promoting your business to your potential customers.
You can also promote the business through using online signature at the end of email, message or post. While writing any email or replying to any message over social media do not forget to add signature at the bottom of the post. This will help you in promoting your business with your prospect customer. You can even use your business name at the end of your post while posting or replying on any website or forum.
Advertising through Banner
Another way of promoting business is through banner advertisement. It is not the greatest way of promoting the business but this will help you in promoting your products. One can also promote the business through sharing banner or poster on business page or other’s website. Creating banner has now become the needs of every marketing expert.
Below are list of some websites which allow you to create beautiful banner at free of cost
From above list, we recommend Canva.Com for making beautiful banner. It helps in creating beautiful and professional banner at ease.
Email Marketing is another way of promoting your business online. It’s a great way to keep and win new customer while keep the marketing costs manageable and lowest. This will also help you in sending personalized emails and reinforcing the brand.
It is important to make sure that you have the prospect’s consent before sending the emails. Sending emails without consent will be considered as spam emails.
If you do not have the list of prospect customer for sending the emails, then you can also take the help of Yahoo or Google Groups for sending bulk emails. Of course sending spam emails is not advisable and allowed in some countries but this will help you in promoting your business without spending single penny. We strongly recommended not to promote your business through spam emails.
At last, I request to please check out Maid Marines (an NYC maid service) for example, they have a simple but clean email signature to help promote their business.
Link building strategy
Link building strategy helps in improving website ranking in the search engines. A link pointing back to your website is considered to be a positive “vote” for the content on your page. You can start building the SEO link by sharing the link back mutually.
For Example: X will share the link of his website on Y’s website and Y will share the link of his website on X’S website mutually.
If you can afford to spend minimum 200$ monthly on your marketing and promotional strategies then you can promote your business online through google or Facebook ad word. This will help you to reach to the ultimate prospect customer easily.
Of course this is not free but you can start the campaign with your minimum budget. You will have the complete control over the amount spends daily.
Another free way of promoting the business is through viral message. Write a small message on any viral news and spread the same over internet. Of course, at the bottom of the message you will use your signature or name of business to promote the same.
One of the best ways to promote your business and products is through sharing of free samples. Free samples allow you to show the quality of your product and thereby your customer will revisit your website for purchasing the same in future.
Organizing Contest is another way of promoting business and product. Organizing contest will help you in promoting at large level. But organizing a contest with a great idea that will make the prospect customer excited to take part is difficult.