Those who want to implement SEO is an innovative way always prefer to create websites in WordPress. It is the only CMS that supports all kinds of out of the box optimization techniques in the most user-friendly way. The type of support that WordPress provides is one of the types that puts it in a class of its own which is evident from its high popularity among marketers. As compared to 29% websites choosing WordPress, its nearest rival Joomla attracts only 3%. WordPress is available in two variants – wordpress.com which is suitable for familiarizing with the CMS and for professional applications you must choose wordpress.org that can help to take your SEO campaign to the next level with superior support in optimization and branding.
Numerous responsive and SEO friendly websites that you find at wordpress.org will encourage you to expand your creativity in devising new optimization techniques that it can support to the hilt. You will be able to use Google Search Console, and thousands of WordPress plugins that are available will make you more audacious in trying out new techniques of optimization. Although all WordPress websites are SEO-ready, you must create suitable strategies to gain mileage in SEO by choosing appropriate plugins which provide more strength to the campaign.
Be in close touch with Google
To get the most from WordPress, the experts at Social Market Way – Digital Marketing Agency recommend that before you take the first step in launching the SEO campaign make sure to set up your website on Google Search Console. This way you would be in constant touch with Google by receiving notifications if Google imposes any penalty (manual sanctions) or the search bots encounter problems when crawling your website so that you can take timely action. Also, the Console makes visible some of the links to your site as well as some keywords that drive traffic to your site.
Create your permalink
The default URL structure in WordPress is there for you to make suitable changes to enhance its effectiveness for SEO. It is an option which when used intelligently will strengthen your optimization initiatives. Indeed, the default setting of the URL is SEO friendly but only partially and WordPress allows you to use your wisdom and creativity to strengthen it further. In addition to placing keywords in the URL, you can insert the page title too so that it becomes more revealing and easier to understand what the page is all about. To make changes to the URL, go to the Settings option in the WordPress dashboard and select Permalink Settings under it and then create your permalink.
Knowing how to place keywords strategically is the way to extract maximum value from it. Spread keywords across the content without ever giving the feeling that it is repetitive and be careful not to use too many keywords that can cause overcrowding and distraction. With a focus on the primary keyword or phrase, choose closely related keywords that have some relation to the topic of the post. Place the primary keyword in the headers and title tags but be careful in positioning it well, preferably as close as possible to the beginning so that it works best.
The optimal length of content
There is no set rule for content length because no one knows the ideal length of content that can be best for SEO and helps to earn high ranks in search results. However, studies show that content that ranks higher has at least 2,000 words even though there is other shorter content (5,000 words) that also fare very well. It is better not to fix any content length but focus on creating exhaustive and authentic content that answers most of the queries that viewers face. To get an idea about which topic of choosing, look at some high performing content based on your chosen keyword. Then try to improve upon it without caring for content length but be careful not to make it uninteresting. Concentrate on satisfying the audience without restricting the content length.
Have an XML sitemap
To get the most mileage from SEO, you must ensure the smooth crawling of your website by the search bots. It will pick up every page and every content that is important to you for indexing. To make it happen, you must focus on good navigation so that the search bots can intuitively move across the website. To achieve the goal, you must create an XML sitemap which is like the contents of a book that ensure crawling of all pages of the site for indexing. It is easy to generate XML sitemaps in WordPress by using plugins like Google XML sitemaps or XML sitemaps. They send out an automatic notification to Google whenever you add any new content or page to the website. However, there must be the consistency of data and information contained in the robot.txt and sitemap to ensure that you get the best results.
Make the website speedier
SEO performance greatly depends on how soon a page opens. Fast opening pages attract users as they take an interest in the website and you must capitalize on the opportunity of engaging with users by ensuring that the pages open quickly. Fast opening websites assure better user experience which search engines consider as positive signals that influence search rankings and push it up. Google has declared that website speed is now a ranking factor. On the other hand, slow websites are a bane for SEO because visitors become so much averse to it that they would abandon it.
Ascertain the current website speed by using a tool like Google Page Insight Tool. It shows the speed on a scale of 1 to 100 and matches it with the kind of user experience and traffic it generates. If you find that there is room for improvement, then go for it. Compressing images is one of the ways of speed improvement and fixing issues with browser caching and server speed are the other ways of making pages open faster.