On the surface, generating leads on Instagram seems easy.
You only need to build a following, post compelling content, and your leads come pouring in, right?
Well, not exactly.
Rarely does it happen that way?
After all, it takes more than posting fun and interesting content to convince IG users to act on your offer and ultimately buy your products or pay for your services.
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You need to be strategic in your marketing efforts, such as implementing solid content development and leveraging the right tools to generate significant and high-quality leads on Instagram effectively.
Fortunately, we got you covered with these four tips and tricks to supercharge your Instagram marketing efforts to help you generate more leads.
1. Use the right tools
If you want to supercharge your Instagram marketing initiatives, you need featured-packed and reliable Instagram tools.
The right set of Instagram tools can streamline your marketing and lead generation tasks, helping you implement your initiatives more efficiently.
For example, Vista Social offers robust and comprehensive Social Media Management (SMM) tools to optimize your Instagram marketing — from post scheduling and queuing to generating automated reports.
Vista Social offers the essential tools most SMM platforms have, but it goes the extra mile with its sophisticated, modern, and unique features while providing a more affordable solution.
Some of its unique features include a Smart Publishing functionality. It lets you set a category and specific keywords for what to include (and exclude) from your post. The platform can automatically publish posts on your social channels for you.
Vista Social also offers a Reviews Management feature that other SMM platforms don’t have.
You can view and manage all your reviews from multiple social media platforms and other channels such as TripAdvisor and Trustpilot.
A reliable SMM tool lets you manage your Instagram marketing efforts seamlessly, allowing you to optimize your lead generation and other initiatives and drive results faster.
A critical strategy to generate leads on Instagram is to determine your target audience—the people who are most likely interested in your products and services.
With the Lookalike Audiences feature, you won’t need to start from scratch to determine which Instagram users can be your ideal buyers.
The feature provides a way for your ads to reach new people who are likely to be interested in your company because they share similar characteristics with your current customers.
Essentially, you can create a lookalike or custom audience on Facebook and use it to target Instagram users similar to your existing customers. It’s an excellent approach if you have 1,000 to 5,000 IG followers.
Facebook allows you to create lookalike audiences of Instagram users based on:
- Users who visited your IG profile
- Everyone who engaged with your profile
- Users who engage with your ads or content
- Users who sent a message to your IG business profile
- People who save your ads and posts
Set up the Lookalike Audiences on Facebook and choose your Instagram account to create your custom audience.
You’ll need to have a source audience containing at least 100 people (from a single country) to use it as your basis for your lookalike audience.
You can create a maximum of 500 lookalike audiences from one source audience.
While the functionality you’ll get with the Lookalike Audiences feature won’t be as comprehensive as, let’s say, powerful customer engagement platforms, it can do the trick for your lead generation on Instagram.
You can find potential leads from Instagram users who share common interests, characteristics, demographics, etc., with your existing customers. It makes it easier to tailor your ads and IG marketing strategies to generate more quality leads.
If you’d rather leave running your campaigns to professionals, from finding the right audience to implementing paid ads, work with a reliable digital marketing agency.
Essentially, User-Generated Content (UGC) is any content created by customers or social media users, such as images, texts, videos, reviews, and other media.
It’s unpaid content you can ask permission from creators or owners to use and share on your IG profile, Stories, and Reels.
UGC can serve as social proof and testimonials about your brand, which can be excellent to support your lead generation efforts on Instagram.
You can get UGCs by asking your followers to share photos or videos of them wearing your products.
Women’s and kid’s clothing brands Monsoon is a classic example. The brand asks customers to share their Monsoon outfits and includes #mymonsoon in their posts.
UGC can influence your audience’s purchasing decisions, help you reach wider audiences, and increase your Instagram engagement.
Sharing UGC can do wonders for your lead generation, conversions, and sales when weaved into your Instagram marketing initiatives properly.
You can also share UGC on your website and other marketing channels.
Ensure you ask for proper permission from creators and use dependable workflow automation software to streamline organizing and sharing content across multiple channels.
4. Create irresistible CTAs
Keeping Instagram users interested in your content and offers can help you generate leads by using various compelling Calls-to-Action (CTAs).
Include CTAs that entice your audience to take action with these tips.
- Keep your CTAs direct and simple. It’s always good practice to make clear-cut, straightforward CTAs. If you’re asking for engagement, a simple “Double-tap to agree,” or if you offer SEO marketing services, “Share to friends looking to get content with links” can often do the trick.
- Run contests. Contests are excellent ways to draw audiences to your IG profile and generate leads. For instance, you can run a simple giveaway that requires participants to like your post and tag a friend for a chance to win. It’s an excellent way to entice your audience to engage with your brand and increase your chances of generating leads.
- Use lead magnets. Who doesn’t like free stuff and discount coupons? Leverage lead magnets such as these to draw in potential customers.
Optimizing your Instagram marketing efforts to generate leads doesn’t have to be rocket science.
Supercharge your efforts with the tips in this guide, leverage the tools that work best for you, measure your performance, and spot gaps for improvement.
While getting tons of high-quality leads on Instagram might not happen overnight, once you nail your strategies and tools, you’ll be on your way to getting your expected results in no time.