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Airtel is back-Har Ek Friend Zaroori Hota Hai

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Airtel is back with its new ad on Free International Roaming. In this ad they had used their hit and loving jingle “Har Ek Friend Zaroori Hota Hai“.

  • Ad start with a phone call from a mother on International Roaming- Using emotional love between mother and child in this ad made it more appealing.
  • Then the Jingle songs “Har Ek Friend Zaroori Hota Hai” started – Lyrics used in the songs clearly bring the message that how do we react when we received the call on international roaming.
  • At last, Airtel come up with the background narration as well as on the screen ‘Free International Roaming’.


Airtel call for Free International Roaming is not all of sudden. Actually, its rivalry Vodafone had recently made the National Roaming free in India. Airtel reacts aggressively against this decision and with in short time they introduce the free international roaming in the market.

I personally love this ad for two reason. One for the emotional love used between mother and child and another for the Jingle songs used in the ad. Emotion play an important role in determining the decision.It is clearing bringing the message that every friend is important in a life and the International Roaming can’t be a barrier between you and your friends.


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