So, how the new-age online reputation management (ORM) does looks like? It’s all about reviewing the new articles, scanning social media, checking the Google and Facebook reviews, and many more! Today, you need to be there almost everywhere to know what the buzz surrounding your brand name is all about.
At its core level, ORM addresses two essential questions. They are:
- Do you have followers and fans?
- How well does your brand get referrals?
And the fascinating aspect about ORM is this – most of the brands feel that they are offering a fantastic service and products. But when you question the customers, only a few answers about what the company is providing and how. Bad reviews are never welcoming. It’s because any negative thought and emotion about a brand can spread like fire. People will believe it even when they don’t have firsthand experience with it. That’s why it is essential to implement effective ORM strategies. To know more about this, you can get in touch with an ORM company Brooklyn.
Few steps that you can implement to steer clear from negative emotions are:
#1. Create Google Alerts
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You can monitor almost anything when there’s a mention about it in the news. Today, Google has made it ample easy. You can simply sign up for Google alert, and any bad news will get delivered to your inbox. Every signal comprises a link where you and your competitor got written about in the news. It is an essential tool that helps you to monitor your image and also keep a check on the industry trends. You can create alerts for every variation in the business’s name, products, and even the clients.
#2. Always Ask For A Review
There are so many companies that do a great job, but not all have ample testimonials or feedback. Perhaps they are skeptical about asking the same from a customer and fear rejection. A few people can indeed reject or forget to write a review. But the new-age customer is cyber-savvy and wants to share their views. Hence, there’s a section of customers who are ready to share their thoughts via reviews and feedback. A negative comment can hit you anytime. So, when you have a repository of positive reviews, you can fight a crisis better.
Some brands have successfully generated multiple reviews by coming up with simple business cards by asking the consumers for the reviews. The card might say something like, “Easy ways to write a review for us in Google”. You can add Yelp and Facebook, as well.
#Automate Reputation Management
Search for ways that will make it easy for your customers to share reviews! With this, you can share all the essential links and choices to the customers from your brand to share a review. They should receive it right the moment they buy something.
Generating productive reviews is one of the essential ways to harness a favourable reputation online. It also enhances your brand visibility and adds to your customer goodwill, as well.