Welcome to the India’s First Free Store,where everything you see is available for free!
Yes, you heard it correctly. Fevicol India came with a free store where everything is available at free of cost. This store was ran in one of the mall in Mumbai.
Though everything was available at free of cost, people were not able to carry the same at their home easily. Everything was glued with the Fevicol and it was very difficult the break the glue.
Fevicol India want the reinforce their position as India’s most reliable glue through this campaign.
Form marketing point of view
- Around 87 were not taken.Clearly shown the power of the product
- Core benefit of the product was clearly seen in this campaign.