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Internal Linking In SEO: The Essential Guide

Internal Linking in SEO- The Essential Guide for Internal Links

Internal Linking is as essential as other aspects of Search Engine Optimization. If you really want to improve your site’s ranking, don’t overlook it.

Internal Linking if done effectively, it tells search engines about pages important to your blog. It will also help them to crawl and understand the hierarchy and structure of your blog easily.

So, What are we waiting for? Let’s dive in and learn everything about Internal Linking in detail.

What is Internal Linking with an example?

Internal links, also know as Inbound links are hyperlinks that point to different content on the same website.

And, the act of linking the content is called as Internal Linking in SEO.

Here, the Internal Linking Strategy is an example of Internal Link. This is because it is linking back to different page on the same website.

In the backend of the website, the code for the internal link example will look like this.

<a href="">Internal Linking Strategy</a>

Types of Internal Links

Do you know? There are 5 types of Internal links in SEO? These are:-

  1. Contextual Link:- A text link within the paragraph in which the related content is found.
  2. Image Link:- An image link within the content of the blog post.
  3. Navigational Link:- Link placed in the header and footer of the blog to easy navigate the site.
  4. Call to Acton Link:- Link placed within the CTA button and
  5. Dynamic Link:- This link is not fixed and dynamic in nature. It appears if you’re using ‘Related Posts’ feature on your site.

Remember, you need consider all types of internal links toghether while deciding how many Internal Links is too many for your site.

Furthermore, as a Internal links best practices, it is always wise to limit the number of internal links on any given page to 100 or else Google may not follow or crawl further.

Are Internal Links is Ranking Factor?

Let’s keep this very simple. The answer to this question is ‘Yes’.

Google confirms that internal links are a ranking factor in their Search Engine Optimization (SEO) Starter Guide.

Why Internal Links Are Important for SEO

The importance of the Internal Linking in SEO lies in its defination itself.

“It is a hyperlink pointing to other page on the same website”.

It means, it help search engines to crawl your site and understand its structure easily.

Furthermore, while crawling internal links, it also pass link juice from high authority pages to lower one.

This helps low authority pages to get crawled and gain some authority.

Internal Linking pass link juice authority
Internal Linking pass link juice

Wait benefits of internal linking is not over yet. There are many other benefits too. These benefits are dicussed in detailed below.

1. Reduce Bounce Rate

Inter linking related content will keep your users engaged to read more. Thereby, this will reduce the bounce rate of your site effectively.

2. Find Orphaned Pages

Search Engines including Google don’t crawl and index low quality orphan pages on a website. Internal links can help here. It will pass link juice from high authority pages to lower one. And, hence search engines can find and indexed such pages easily.

3. Understand Site’s Structure

Search Engines including Google use Internal Links to understand your site’s structure easily.

4. Build authority and credibility

It helps low authority pages to build authority and crediability by passing the link juice from higher one.

5. Find Related and More Content

It helps both humans and search engines to easily discover and navigate to the related content of the given article.

6. Improve Search ENgine Ranking

Internal Linking helps search engines to find, crawl, index and understand content from your website. In simple words, it will help you in improving the search engine ranking of your content online.

Over to You

From above, you can clearly observe that how important the Inter Linking is? If you want to create a successful blog online then it is must that you take this Internal link seriously.

You should follow a proper and effective strategy while linking content within the blogpost.

Needless to mention, you should linked any unrelated content in your blog post.

At last, feel free to contact me if in case you need any clarification or more information on Internal Linking and its examples. I will be happy to help you.

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