The history and evolution of SEO over the years logically means you will need to craft a better SEO strategy, right from your planning to content creation and other related matters. This is what most of the SEO experts will recommend following in 2020 SEO process. If you cannot do it on your own you can hire a professional service such as Kick Media Search Engine Optimization.
However, if you have a fair bit of knowledge about the process, these are the few specific things that you should keep in mind. In modern SEO, you will need to beat the excessive competition and these steps will help you to do exactly that.
- Step 1: Identify and assemble all the relevant keywords of your topic and the page according to the audience you are targeting and the solution that you intend to offer. Have a list of such keywords in hand but make sure that all these keywords share the same intent.
- Step 2: It is also required to make a specific list of things that the searchers are essentially looking for and trying to accomplish while searching those queries.
Ideally, these are the basic steps that will ensure that you provide the users the right of information they are looking for through your site. This will eventually have a significant effect on your SEO.
Knowing the searcher intent
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Typically, you will need to know the actual intent of the searchers for their queries. Their intent may include:
- Looking for information about the product
- Viewing different models and types
- Knowledge about the maker
- Knowing more about the brand
- Knowing about the cost.
In addition to that, they want to know whether or not the product is good enough to buy and if they want to, whether or not it is available easily online. All of these things encompass the searcher intent.
Creating a visual layout
A picture always creates a better and stronger impression faster than any text can alone. Such an impression also lasts for a much longer time than an impression created by text singlehandedly. However, simply adding a picture or a video here and there may not provide the desired effect. It should be placed properly so that the content before or following it can be related to it easily.
Moreover, you will need to focus on the visual layout of the page, much more than simply adding images at random. While focusing on the creation of the visual layout you must consider a few specific aspects that include:
- Selecting a proper and catchy headline with the keywords searchers use usually
- Creating relevant sub-headline for the paragraphs that follow in the text
- Putting the most important key concept in a callout box at the top
- To put up the crucial visual next.
When all these things are considered, it will help you to address all specific intents of the searchers through your page visually with your content, written or otherwise.
Tips to add other elements
The best way to create an SEO content is to write it first and then, add the keywords accordingly. This will not make the keywords look like they are stuffed and meaningless. This is a crucial step to follow for all other related terms as well.
However, it is paramount that you have all these terms, keywords, phrases, topics, top concepts, images, and others that you want on your page beforehand. Do not write and then research on these because that will make your content vague and the elements unrelated to it. Most importantly, it will not help at all to boost your SEO.
Another significant item to include is a link. This is ideally the hook that will make the readers as well as influential people and publications in the specific space more likely to amplify the engagement. Create a likable link because, in 2021, links will work best for SEO.
This is the process that will help Google understand your content in a better way. The designing, use, and inclusion of elements at the right locations will tell it what the content is all about.
On-page optimization is typically a process that makes things sensible enough to Google as well as to the readers. It largely depends on the use and insertion of keywords in your content. Ideally, the most relevant places you should insert your keywords and phrases include:
- The title tag
- The H1, H2, and other header tags
- The URL
- The alt image tags
- The captions and
- Within the content.
Proper and precise use of keywords is very important as the rise of semantic search has helped Google now to be able to evaluate a topic or any content by looking at the whole context of the web page.
Make sure that you are not obsessed with overusing keywords x number of times. Rather, you should focus on using different variations of your keywords using relevant words and phrases that will cover the sub-topics as well. Most importantly, you must consider the length of the content to make sure that it is long enough to cover the topic most comprehensively.
Technical search optimization
This is one of the most significant aspects of modern SEO. Technical SEO involves making sure that:
- Everything behind the scenes is properly arranged and set up for optimal rankings
- The site structure lest Google crawl easily and index every part and piece of the content on the site
- The site speed is optimized as well.
In fact, the site speed or the average time to the first byte determines the loading speed which is the key site ranking factor. In order to make sure that the site speed is maintained you should monitor it on a regular basis. You can use the PageSpeed Insights tool of Google for that matter.
Technical SEO strategies also include other specifications such as using:
- An HTML and XML sitemap
- Flat site architecture and
- Schema markup.
Last but not least, you must make sure that your site is optimized especially for the mobile users to gain better SEO results and a high amount of traffic.