Are you worried because suddenly your Google AdSense earnings started dropping dramatically? If so then stop being worried. Below, in this article, we will share the top 5 reasons for drop-in Google Earnings and fixes for low Adsense income.
It is always advisable that you should wait at least one week before getting concern for the drop in Adsense earnings. If your Adsense earnings continue to drop even after a week then you can start digging further to find the exact reason for it.
Sudden drop in Adsense Earnings
No matter, What is the reason for the drop in Google Adsense earnings? But, it is always your recent changes that will have an impact on it. Your recent changes in the website may have impacted your Adsense CPC, RPM, CTR or Web Traffic and therefore it may have suddenly resulted in the drop in AdSense earnings.
Hence, whenever you find a drop in Google AdSense estimated earnings, start analyzing your recent changes on the website or blog. It will definitely related to it.
Assuming you have recently made any change on the website or blog. Below, we have listed out Four hidden reasons which may have a negative impact on your Google AdSense earnings.
Change From HTTP to HTPPS
This is the first and the most common reason for the drop in Google AdSense income. If you have recently changed your website or blog from HTTPs then it will have a direct impact on your Adsense earnings.
Your SSL enabled site will block the Adsense script showing mixed content error. Hence, your AdSense ads will not be visible and thereby there will be a drop in your Adsense earnings.
AdSense Code on HTTPS Enabled Sites
In a simple language, the HTTPS-enabled site will not load HTTP AdSense code and hence your ads will not be visible to your users. To avoid this situation, you need to update your old Adsense code to the new one.
Solution: To resolve this problem, there is an official knowledge base on ‘AdSense ad code support for SSL‘ by the Google. You can refer that to avoid your Google ads from being blocked.
Next, we also suggest referring an article on resolving the mixed content error.
Loading Speed Of The Site
This is another hidden reason for the sudden drop in your Google AdSense earnings. Due to your recent changes on the site, the loading speed of the website may be got decreased. Hence, it will take more time to load your Google ads and thereby it will be not visible to your users.
Loading Speed of the WordPress website
The loading time may also be got increased due to installing any additional plugin on your site. Hence, please do check that also.
Solution: Refer to this article to know how to improve the loading speed of your site.
Recent New Content Added To Your Site
Not directly but this is also one of the reasons for the sudden drop in your AdSense earnings. Your content will decide the type of ads to be shown on your site.
If you are utilizing low paying keywords on your site then it definitely results in low earnings. Hence, check out content recently added on your site. Next, if possible then replace your low paying keywords with high paying keywords.
AMP Enabled Site
Your AMP enabled site can also be one of the reasons for the sudden drop in your Google AdSense earnings. If you have recently installed any AMP related plugins or enabled AMP on your site then do check your AdSense code once again.
This is because the Google AdSense code used for AMP page is different from the Non-AMP page. So, for displaying ads on the AMP page, you need to replace the old code with new AMP supported code.
For more details, please refer to How to Setup AMP Page in WordPress? article completely. n this article there is an option to add AdSense code to your AMP pages.
Above all the basic and hidden reasons based on recent changes made on your website or blog. Besides these reasons, there could be one more unavoidable reason from Google AdSense site. This reason is seasonal. Generally, after a festive season, advertiser keep controlling their advertisement cost. Hence, you will a sudden drop in your AdSense earnings. But in this case, you will not able to do anything. It will get resume automatically within months.
This is why we had said earlier in this article that wait for at least one week before getting concerned about the drop in AdSense earnings and take necessary changes for the same.
At last, if you face any problem in resolving this problem then feel free to contact us. We will be more happy to help you.