In 2021, there are more marketing platforms for real estate agents than ever before. The choices can be overwhelming.
How do you choose the best ones for finding leads, engaging with them, and improving your conversions?
How do you build funnels that will work with your real estate business in the long term?
Marketing isn’t just about getting results today. It’s about building tools that will keep sending leads to you for as long as possible.
This way, the marketing work you do will continue to pay off and make the most of your time.
Real Estate Marketing Tools
TABLE OF CONTENTS
Though real estate agent is the key resource in Real Estate Investment, in this digital era, buyers are getting more smarter and do there homework well before discussing with the agents.
Here, it became too important that you have an online presence. If you are not active online then you are missing lots of opportunities.
Below, we’ve covered five of the best marketing tools real estate agents can use in 2021 to build a business that works for them.
1. Email Marketing
Email marketing lets you keep in touch with your leads. It’s a unique opportunity to connect with them and establish yourself as an expert, providing information they need to know.
When people are out on the go, they’ll check their email to see what new information they might learn on their journey buying or selling their home.
By emailing them regularly, you can become their go-to source for this. Turning your emails into a must-read can be a huge boost for your business.
While there are many email marketing platforms out there, SendPulse is one of the best options for realtors. For one thing, they have good deliverability rates.
For another thing, they have all the right features realtors need to send emails that are really going to hit the mark.
Some of the tools SendPulse offers include triggered email campaigns, web push notifications, SMS marketing options, chatbots, and transactional emails.
They have over 100 slick, modern templates to choose from and an easy-to-use drag and drop editors. Even if you’re short on time, you can create advanced campaigns using SendPulse.
2. Wise Pelican – Direct Mail for Realtors
A diverse marketing campaign will give you the opportunity to connect with your leads in as many ways as possible. Direct mail lets you connect with something tangible in their hands.
While many realtors today focus solely on digital marketing, those who have expanded to promotional paper materials have found they’re getting surprising results.
Recently, a study was done that found Millennials (the first digital generation) pay more attention to their physical mail than previous generations.
This is perhaps because they are inundated with digital content most of the time, but that’s only a guess. Whatever the reason, they are reading their mail.
Today, services like Wise Pelican make it easy to send targeted direct mail campaigns. This means you can choose where you’re sending mail and create a personalized marketing message to speak to your ideal client.
If you’re going to have a robust marketing funnel working to bring in clients regularly, you’re going to need tools to make this as easy as possible.
That’s why Wise Pelican is a top choice for real estate marketing. They have easy-to-use templates, mailing lists that make sense, mail campaign tracking tools, and the ability to create your own custom template should you choose to.
3. Facebook Marketing for Realtors
When it comes to digital marketing for real estate, you want to focus on platforms that let you connect with a targeted audience and that allow you to create visual content.
Facebook has some of the best tools for targeting your audience. They also allow you to create visual content in multiple ways, including pictures and video.
On top of this, it’s a social platform with over 2.7 billion users.
Your ideal clients are on Facebook. The trick to real estate marketing on Facebook is learning how to find and connect with those leads.
When it comes to your Facebook marketing, you’ll want to focus on two different areas: bringing in new leads, and connecting with your current ones.
One of the best ways to generate new leads on Facebook is through Facebook Ads.
It may take you a while to become accustomed to Facebook Ads Manager, but once you do, you’ll see how the ability to create narrow audiences can help you zero in on your ideal client.
Some of the best things you can do for your Facebook ads include narrowing down your audience, taking advantage of carousel ads for properties, writing clear copy, and providing a clear call-to-action that’s easy for them to follow.
As you progress with your Facebook ads, take advantage of the ability to do A/B tests. Optimize your copy and landing pages as you learn more about what is and isn’t working for you.
While you can connect with your Facebook audience through daily posts, commenting and engaging and content, and joining Facebook groups, many realtors are finding Facebook Live to be advantageous.
Announce you’re going live the day before and drum up interest. Suggest that people show up and ask questions. Use live to give them an inside look at what’s happening in your local market.
4. Connection’s Plus
This is a digital marketing tool created specifically for realtors. This is a place to generate leads and then nurture them.
On a lot of your other platform options, you’re on your own figuring out how to run things as a realtor. Connection’s Plus is designed with your needs specifically in mind. That’s a big plus for your marketing efforts.
With Connection’s Plus, you’ll get notifications when you have a new lead. You can set your account to immediately and automatically follow up with your lead.
You can also connect with them via phone or email straight through the dashboard. Connection’s Plus makes it easy to gather relevant contact information for your leads in one place.
The platform was designed to make it easy to keep your leads engaged to improve your conversion rates. Take advantage of as many of the tools here as possible to get the best results.
5. YouTube Marketing for Realtors
Can you create videos showing off your properties? What about videos answering common questions? Content ideas include videos talking about the cost of living in different neighborhoods in your town, a behind-the-scenes look at your offices, and a walk-through of some of your properties.
YouTube is a visual platform that makes it easy to connect with potential leads. You can add YouTube videos to your email marketing campaigns.
Please refer to below article to learn how to increase views on videos of your youtube channel.
You can also link to them using QR codes on your direct mail campaigns. YouTube is a reliable platform for live streams. It’s also owned by Google, which means your videos are more likely to show up in the search results.
Get creative with your content and create videos that answer questions people might be searching for.
For example, which neighborhood is best to live in for younger couples? Where are retired people living in your town? How do you buy a house in your town? The more honest and authentic you can be in your videos, the more connected your audience will feel to you.
Add a call-to-action to the end of your videos. For example, suggest that if they’re interested in more from you they sign up for your email newsletter. In other videos, suggest they contact you with questions. See which calls-to-action get you the best results.
Conclusion: Real Estate Marketing in 2021
In 2021, real estate marketing is all about creating visual content that stands out. While the competition may be tough, people will stick with a realtor they feel connected to. Use social media to stay engaged with your leads and build trust. The more helpful you can be, the more likely they are to choose you for their real estate needs.