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If you have recently started a business and looking for the ways to build trust and credibility with your customers, then this article is just for you. Without building trust with your customers it is not possible to create a Successful business.
Building Trust does not happen overnight. It takes time and specific strategies to achieve it. To know how, please read the below article.
In this article, we have mentioned out the ways which we had implemented at our online store ‘EmbroideryShristi‘. But before starting with the same, let us first have a brief introduction about our website.
EmbroideryShristi is a website selling downloadable Machine Embroidery Designs. This website was launched in 2011 and today it has more than 8000 active customers.
Building Trust and Credibility with your Customers
So, here we go. Below you will find the 3 strategies (along with an example) that we have implemented to build trust and credibility with your customers.
Checkout Process and Personal Information
We simplified the checkout process and stopped collecting personal pieces of information like Contact Number, Address etc. Now our customers can download the free designs without sharing any personal information.
For Example, Initially, to place a free order on our website, our customers need to get registered and share personal information. But our customers feel little leary in sharing their personal information with others. So, we removed this requirement from our website.
We started a dedicated helpdesk portal for our customers. Now our customer can contact us from any place on the Internet. Through this helpdesk ticketing portal, we also ensure that we don’t miss any important messages from our customers.
For example, Our customer tries to contact us through various ways like Social Media Network, Contact Us Page, Online Chat etc. In such a case, it becomes very difficult to trace and answer all the message within time. Thus, we started missing the important message from our customers.
We resolved this problem through helpdesk portal. Now, we can reply to any message directly on the helpdesk dashboard. This helpdesk synchronizes all message at one place.
Real Review from Real Customer
We started collecting reviews from our customer. These reviews are collected from the real customer who ordered a design from our website.
For Example, Our customers were worried about the quality of designs. So, we started collecting reviews from our customers who already used these designs.
Now, our new customer can refer these reviews before purchasing any designs from our website.
We also started collecting feedback directly from our customers at EmbroideryShristi forum.
Besides these major changes, we also did some minor changes to our website and services. For example,
- We started providing free sample designs to our customers
- We started getting socialize with the customers at various events.
- We started providing detailed information about our designs
- We updated the About Us page etc.
Following above strategies and the ways, our customer has started trusting us. Today, we are ranking below 1 lakhs in many countries and making a good amount of money from our online store.
Now your turn. If you knew any other ways to build trust and credibility with the customers then please do share with us. You can share your ways in the below comment box.
Further, feel free to contact us if you face any problem in implementing the above strategies and ways. We will be happy to help you.