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Marketing And Real Estate: An Essential Relationship

Marketing And Real Estate An Essential Relationship

In 2018, 5.34 million existing homes were sold in the U.S. For many individuals, the investment in real estate represents real wealth, which is only realized after the sale of the property. Traditionally, selling a home meant finding a realtor to post the listing on the Multiple Listing Service in the hopes that another broker would bring a buyer.

With the advances in technology creating a new pace in the world, this is not enough. Marketing is no longer limited to traditional techniques, and there must be an effective marketing strategy which utilizes the internet and online tools to sell the property quickly and efficiently.

Social Media Works

One of the most important aspects of successfully marketing your property for sale is exposure. Social media is the perfect tool to send the right message about a property on the market. In this day and age, that means utilizing as many social media sites as possible, and luckily, the most popular sites are easy to maneuver and have a captive audience. 79 percent of U.S residents have a social media profile. A combination of social media platforms must be used to maximize exposure. The social media posts must be carefully constructed to capture the attention of the audience and convey the relevant information to draw in buyers.

Pictures Tell The Story

Most people searching for a home start their search on the internet, conducting thorough research on funding options, potential properties, and area reviews before taking further steps. 89% of home buyers who search for a home use internet photos to see the features of homes on the market. Buyers want to see what is being sold. Clear pictures compel buyers to take the next step and visit the property. In combination with social media, digital photography is an essential part of an effective marketing strategy designed to successfully promote the sale of the property. The pictures and the words must tell the story of the property in seconds. Great pictures are the best way to make this happen.

Traditional Methods Combined With Current Technology

Post a sign in the yard. The sign will generate interest of people passing by. This may pique interest for people who were not initially in the market. Post advertisements in print media. Include a good picture with the print advertisement. Not everyone is on the internet on a regular basis, and a print ad provides additional exposure. To make these traditional technologies even more effective, add a custom URL for the property. This will entice interest to the web page, which serves as a central marketing location for the property. Combining traditional marketing with new marketing concepts will reach the greatest number of people.

Marketing in the property sector continues to evolve as technology and public expectations change. It is important to develop a marketing strategy that reaches the greatest number of buyers and creates interest. The sale of a home requires thought and direction in marketing in order to effect a transaction that meets the seller’s needs.

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