In its recent marketing campaign of Star Plus “Gurdeep Singh and Daughters” film starring Aamir Khan broken the biggest stereotype on the issue of feminist in India. This new ad brings a new thought alive with a simple but provoking idea.
In this campaign, Aamir Khan play a role of Sikh Sweet Vendor. When a customer ask him that his sons did a great job, Aamir Khan Correct him saying ‘Daughter not Sons’.Then, customer left the shop and camera zooms on the name of the shop “Gurdeep Singh & Daughters”. Then a narration come, “Success do not differentiate between boy and girl, it is a thinking that matters”.
Gurdeep Singh & Daughters by Star Plus
For marketing point of view this ad is commendable. This ads has focused on both, first it talk about the digital India and another it spread the awareness about the girl power. Star Plus launched this campaign with a hashtag #Nayi Soch.