No matter, how modern online marketing strategies get, Email Marketing will always outperforms them.
Email Marketing is one of the oldest and cost-effective ways to communicate directly with your audience.
In this technique, you will send commercial emails to your audience promoting your brand and thereby increase sales.
But, this technique will only work if you have a golden list for email subscribers. Only few hundred of subscribers will not make any change.
You should have at least 10000 email subscribers to promote via Email Marketing.
Hence, growing your emailing list is very important.
Now, there are many techniques or strategies to grow your email list but in the heart of them, it is very important to ensure visitors know where and how to join it?
This can be further simplified if you place your email subscription forms in more than one place.
This is because, where you put subscription form can influence the number of subscriptions.
Here, in this article, I will share the 10 best places to put email subscription forms on your website that actually convert.
- Put Email Subscription Form
- #1. Top of the Homepage
- #2. Add it into Footer
- #3. Use Sticky Sidebar
- #4. After a single post
- #5. Use Popup Box
- #6. Use Welcome/Hello Bar
- #7. Use Slide-In Trigger
- #8. Use Inline Email Subscription Forms
- #9. Add to your Registration or Contact Us Page
- #10. Use separate Landing Page
- Wrapping Up
Put Email Subscription Form
Before starting with the different placement ideas, one thing you should know is the aim of every email subscription box is to get more and more email subscribers.
Always remember, if you are not putting the email subscription form at the right place then you are missing out on subscribers, potential customers and sales.
So, what are we waiting for? Lets discuss the 10 top performing places to put email subscription form on your website.
#1. Top of the Homepage
This place is my favorite. Even, I have placed the email subscription box at this place. For proof, please check below-attached snapshot.
Your homepage is the first thing visitors will see when visiting your website. In fact, it is the most visited webpage of your website.
Now, in such a case, adding an email subscription form to the top of the homepage will make it the main focus of the entire webpage.
This will give visitors nudge to subscribe to your emailing list.
This is another great place to add email subscription form to your website.
What if, a user visit your blog post directly instead of homepage form the search engine?
In such case, your homepage’s subscription form will not visible to him or her. Right?
Here, the email subscription box added to the footer will help you to collect the email address from this visitor.
This is because, unlike homepage, the footer’s form is visible on the entire website.
#3. Use Sticky Sidebar
If your website has a sidebar then it is one of the best places to have an email subscription box.
I strongly recommend using a sticky sidebar here.
This is because when a user read your blog post, it always remain highlighted on the screen.
Next, this will push your users to subscribe to your emailing list.
The biggest drawback of this place is for an optimum result, besides sign-up form you can’t place any other things to it.
A sticky sidebar with only a sign-up form will be the most effective way to collect email addresses.
#4. After a single post
After the homepage, this is my another favorite place to show sign up form.
Just think. The visitor read your blog post and he really like it. Now, he want to subscribe to your blog for new posts.
What will be the best place in such case?
Of course, a sign up form which is placed after the single post on your blog.
Next, you can further boost the conversion rate if you customize the form related to your blog post.
#5. Use Popup Box
Popup signup form is another best place to grow your emailing list. Sign up form in Popup window will look something like this.
You can easily trigger the popup window based on your visitor click or movement.
Do you know? According to one study made by Unbounce, a popup will convert better if it is shown 60 seconds after a visitor being on your site.
You should also provide an option to close Popup form to visitors without subscribing to your list.
#6. Use Welcome/Hello Bar
Welcome or Hello bar is a notification bar sticky at the top of the website. Something like this.
This floating bar is a great alternative to any Popup campaign. This is because, unlike Popup window, Hello bar is less intrusive and will appear on every single webpage of the website.
That means your visitors will potentially get more interaction with the Hello bar and generate more leads.
#7. Use Slide-In Trigger
Slide-in is another best option to place your email subscription box. In this technique, the signup form will only appear once a visitor scroll a certain part of your website.
In simple words, a signup form will suddenly appear on screen when a visitors scroll ‘X’ percentage of the screen.
This slide-in can be placed at any part of the website that is at the left, right, or bottom of the website as well.
And, since it appears suddenly, it easily draw the attention of the user being on your website.
#8. Use Inline Email Subscription Forms
As the name suggest, Inline forms are those forms which appears in between the content of your site.
This inline forms will convert any blog post into landing page easily. Since, it appear right at the time when your reader are committed to reading to your content, it work effectively.
Next, this inline forms are non-intrusive hence do not sabotage the entire of flow of your content.
Trust me, this Inline forms work great on heavy content websites.
#9. Add to your Registration or Contact Us Page
If your website has a contact us or registration page then you must immediately embed this option in it.
It will look something like this.
Through this technique, you can directly take the consent of users at the time of registration itself.
You can also use the Contact Us page if site do not allow any kind of registration on it.
Through this method, you can easily collect email addresses without showing any separate signup form to users.
For optimum results, I strongly advise to keep this option enable at the time of registration. If a user don’t want to subscribe to your emailing list then he or she can untick before registration.
#10. Use separate Landing Page
This placement work best if you have something to offers to your visitors. For example, any free ebook.
In such a case, you can design a separate landing page mentioning your free eBook and asking for the email address in return.
If you have anything to share in detailed with your visitors then this technique will going to be boon to you.
Here, you will have enough space to write and share your thoughts to your subscribers.
Of course, you can’t place signup forms on all above mentioned places. Otherwise it will have a negative impact.
Instead of getting an email subscriber, it will make your visitors frustrated.
Always remember, there is no magic strategy to find the best place for email subscription form. I strongly advise to do A/B testing to find which placement works best.
At last, What is your experience with Signup form placement? Do not forget to share your experience with us in below comment box.
And, as always, if you think, I have missed out something important to mention here in this article then feel free to contact us or leave your message in below comment box.