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The term ‘Niche‘ means ‘interest that is related to a small specialized section of the total population’. When you start a blog for a particular segment of a population then it becomes your niche market.
For Example, If you start a blog on the mobile technology then the ‘Mobile Technology‘ will be your niche.
It is your niche that will decide on which topics you will write the blog post. In short, it is a blog topic on which you’ll to start a blog.
Importance of Niche Blogging
Niche Blogging is very important for creating a successful blog. Writing on any random topic is not good for your blog. The benefits of a niche blogging are mentioned below.
- It attracts loyal readers to your blog
- Selecting a wrong niche will attract more readers to your blog but it will not make more money for you. For Example, topics or niches like Free Wallpapers, Free Mobile Balance etc will attract more number of visitors but this will not make more money for you. (the reason for the same has been discussed further in this article)
- You will become an expert on a particular blog topic or niche.
- Niche Blogging is the best way to avoid a writer block. If you are running a blog on a particular niche then you’ll not have a trouble in sitting down to write a blog post.
So, it is very important to select a proper blogging niche before starting a blogging website. In fact, this should be the first step for starting a blog.
But a question may arise, how to select a proper niche for your blogging website? To get the answer to this question, please read below.
How To Choose A Blog Topic
Before selecting a niche or topic for your blog, first, you need to understand – Why you want to start a blog?
If you want to start the blog for your hobby then there is no need of selecting a blogging niche. You can start writing on your hobby directly.
But if you want to start the blog for making a profit, then you don’t want to choose a blog topic or niche which will attract more traffic but make less money for you. In such a case, your goal should be selecting a niche which will make more money for you.
Here are the five things that you need to consider while selecting a profitable niche for your blogging website.
- Your Interest
- Business Value (CPC)
- Search Volume
- Future Opportunities
Now let us discuss these things one by one below.
Interest or Hobby
This is the very first thing that you should consider while selecting a niche for your blog. If you select the blogging niche in which you’re not interested then you will find lots of challenges in sitting and writing the blog post.
Remember, if you are interested in your selected niche then no one can stop you from creating the successful blog.
After selecting few blogging niches in which you are interested, the next step involved in selecting the niche is ‘Business Value’. Here, by the business value, we mean ‘Cost Per Click‘
Confused? Let me explain below
In an online industry, the advertisement is the primary source of revenue for any blogger. The blogger will run an advertisement on his website and in return he will get paid for it.
The amount that he will get paid will depend on the number of clicks received. Greater the number of clicks, greater the amount.
This amount is defined by a term called as CPC (Cost per Click) rate.The CPC rate will be different for different kinds of advertisements and similarly, the advertisements will be different for a different kind of blogging niche.
For Example, we are running a blog on Marketing and Earn Money Online. Therefore the advertisement shown on your blog are related to this blogging niche only. Just check out below image for the same.
Further, the CPC rate of this kind of advertisements are
So, if you start a blog on Marketing niche then marketing ads will be shown on your website and the CPC rate of this kind of ads will be around 9 to 10 dollar per click.
Next, after selecting the high CPC blogging niche the next step involved in selecting a niche is ‘Search Volume’. Just check out the search volume of the particular niche for which you are planning to start a blog.
Blogging Niche with a lower search volume will attract less number of users and thereby will get less number of clicks and the income.
Next step involved in selecting a blogging niche is ‘Competition’. It is very important to check your competitor before selecting a niche. A blogging niche with low competition is always the best option for making money.
Future Opportunities or Potential
Next step involved in selecting a blogging niche is its future potentiality. If your selected niche doesn’t have the future potentiality then there is no use of it.
If you followed the above steps for selecting the blogging niche then chances are greater that you will select the most profitable niche only. Further, once you select the profitable niche, it will give you a nice profit in the future.
Now your turn. You can share your question or feedback in the below comment box. Further, feel free to contact us if you face any problem in selecting the blogging niche for your blog. We will be happy to help you out.