In a world with over 1.5 billion blogs and counting, getting some love for your blog (blog post) has never been more difficult. If you are battling to get that visitor counter to tick over, it is a sign that you need to try something different.
Now, I am sure that I don’t have to tell you that you need to choose the right blogging platform and that WordPress is the best solution for blogging. You probably already know that, and you know that you need to market your blog, so that is not what this post is about.
This post is about getting the basics right. We are going to deconstruct the perfect blog post, based on actual statistics, and give you an outline that works time and time again.
Writing the Perfect Blog Post
Below you will find four useful tips to write a good and perfect blog post on your blog.
Get That Headline Down
Your heading is the single most important thing when it comes to getting the reader’s attention. That’s the first thing that they’ll see when they run a search on Google, and it’s also the first thing that will come up when the post is shared.
The magic number when it comes to headlines is to have between 6 and 13 words in them. That’s enough to give a rough idea of what is covered, without writing an essay.
Creative headlines are fun to write, but do you know what will serve you best? A headline that tells readers exactly what the post is about. Leave the clever puns for the body of the post, or they might never even get a second glance.
Pair that headline with a great photo that is relevant to the topic and you have the perfect combo for attracting interest on social media as well. Blog posts with photos get up to 94% more views, so take advantage of that.
A Quick Introduction
A lot of people undervalue the importance of an excellent introduction. Think of it like this: the headline got their attention, but they still need to be reeled in. An excellent introduction piques their curiosity and convinces them to read the rest of the article.
Your introduction should be around 150 words – keep it short and to the point.
Proving a Worthwhile Read
It is one of the most prevailing myths online – the myth that blog readers are only looking for short posts, that you can get away with 300-400 words of content. It’s an appealing idea, but it is completely wrong.
Posts with over 1,500 words receive 68.1% more tweets and 22.6% more likes on Facebook. Let that sink in for a minute. It flies in the face of what everyone says about what works online.
But just think about it for a second. How easy is it to get the point across, or to give people valuable information in 400 words or less? Sure, the content might be easier to digest, but how much substance could it really have?
It is better to provide more information, so people can get real value from the post than to stick to meaningless fluff. Get that right, and you have the perfect blog post – people will want to share it because it is useful.
A Good Conclusion
Last but the most important part of writing a good blog post is a Good Conclusion. Without Good Conclusion, your blog post looks incomplete. You will not able to convey the message you want. So a Good Conclusion is very important for a perfect blog post.
It is always better to conclude the post by asking a question to your users. Ask them about their views and feedback. This will also help to keep your customers engaged.
Now you turn. What do you think of this blog post? If we had missed out anything then feel free to ask in the below comment box. We will be happy to hear from you.
Author: This is a guest post by Karthik Reddy on our blog. He is a Community Manager at Webmastersjury.