Gone are the days of the yellow pages; Google is the big boss now. If you want your business to be found, you’re going to need good Search Engine Optimization.
While Google considers many factors to rank a website, backlinks are a huge part. High-quality backlinks are a popular vote. When someone else links to a page, it demonstrates to the user that there’s value.
When a business has quality backlinks, it signals to Google that there’s something on that page that could be useful. Since the internet giant wants to bring forth reliable information to users, it’ll give a better ranking to these sites.
Not all backlinks are equal. When you’re creating content, you want to pay attention to a few essential considerations. Using shortcuts or shady methods can get you penalized by Google, so it’s worth understanding the right way to backlink.
#1. Identify Broken Links Online
One essential but overlooked step in getting quality backlinks is identifying broken links. Research content that’s related to your blog. If you notice a page features a link that doesn’t work, then contact the website owner.
When you email the person in charge to let them know about a broken link, make a friendly suggestion. You can offer the idea of replacing the link with your blog or website. While this may be nerve-wracking, the work will pay off.
The chances are relatively high that they’ll accept. In this case, you’re doing the site owner a favor. A link to your page is way better than a 404 error. Just make sure that you reach out in regards to sites with content that’s related to what you have to offer.
#2 Create Great Content On Your Blog
While this tip may seem obvious, it’s absolutely vital to proper backlinking. You want your content to be awesome; it’s a no-brainer.
No matter how well you try to optimize your site, no SEO campaign will work if the content isn’t worth being shared.
As Google evolved, it’s increasingly prioritizing in-depth content because it’s more authoritative, contains more keywords, and is generally more thorough.
Instead of just pushing out an endless amount of content, put some effort into it. Take the time to map out a strategy and conduct research. Write for your reader, not for Google.
In this day in age, data is gold. Entrepreneurs across industries quickly learned the power of storytelling through infographics.
About 65% of humans are visual learners, so having an aesthetically appealing representation of data is the easiest way for us to digest information. Infographics give us all a simple way to share what we learn.
A great way to get quality backlinks is to create a high-quality infographic that represents a trend in your industry. This step doesn’t have to be a significant investment, though it’s worth doing well. Canva and Piktochart are two tools that make it easy to create stunning infographics.
#4. Do Guest Posting On High Quality Sites
Getting backlinks from high authority sites is the goal. That said, these sites aren’t going to hand out links for free. Luckily, there’s a solution – guest posts.
Below are the process to find and write a guest post to build backlinks for your site.
Use Guest Post To Build Backlinks
- Find Authoritative Sites
When you write a guest blog post on an authority site, you’ll typically have an option to include one link that takes readers to your site. You want to make sure you link not just to your homepage, but to any page on your website that needs a boost in rankings.
The trick to guest blogging is to post only on sites that have a higher authority than yours; you need to make sure that the websites you’re targeting have high domain auth
- Write for Your Niche
It would help if you found authoritative sites that are relevant to your specific industry. The target website should be reputable and valued.
Finding sites in your niche and producing guest posts can increase your referral traffic. This practice will help you to get a quality backlink, all while becoming an expert in your industry.
If you have yet to pinpoint your niche, it’s important that you take the time to do so. According to Today With Jay, it’s better to find a narrow focus, rather than one that’s broad. The best niches for blogging include wealth, health, relationships, travel, and food.
- Be Natural
There’s another essential consideration to note when you write these guest blogs. You have to make the backlinks look as natural as possible. If you write for a website more than once, it can help your links look a bit more relevant.
#5. Promote Your Content
Creating quality content is just one side of the coin; you also have to promote it. When it comes to getting backlinks, the best way to do this is by email. Why? Email allows people to engage with you one-on-one.
Conduct what’s called an ‘influencer roundup.’ This is when you contact numerous well-known individuals in your industry and get their opinion on a topic. When you create your content, put those opinions in that article.
Once the blog is published, reach out to them and ask if they’d be willing to share it. If they have a vested interest in your content, the influencer is more likely to share.
You don’t want to spam people asking to share your content. Instead, you want to be human. Cultivate relationships with influencers, so they want to promote your content on social media and their blogs.
Start this professional relationship on social media and quote them in the content that you create. If you share their work in something that makes them look good, it will help your chances.
It’s best to interact with influencers in a real and personal way. Don’t use a generic outreach template.
Getting it Done
When it comes to creating blog content and building quality backlinks, you have to put in a lot of effort. The work is worth it.
The reality is that organic search traffic is central to the success of your blog. People are looking for valuable information that’s reputable among sources that they trust.