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Quantity or Quality Backlinks: Which One Is More Important?

Which One Is More Important Quantity or Quality Backlinks

Quantity or Quality, Which one is better? This question will get more complicated when it comes to building backlinks. In fact, this is one of the most debated topics in Content Marketing. Some Marketers and SEO consultants argued that quality backlinks are more important than the quantity of it. Whereas, other marketers or SEO consultants think the opposite of this. They think the number of backlinks is far important than the quality of those backlinks.

If the same question is asked to you, What will be your answer? What do you think, which one is better? Is the quantity or quality of your links more important?

Don’t know the answer. No problem, we will help you. Here, in this article, we’ll end this long debate. Trust me, after reading this article, you will be in a position to decide which one is better for your website or blog.

But, before starting with the same, let us first understand, What is backlink?

Backlinks, in very simple words, are those hyperlinks, which will redirect your users from one place to another.

So, if I linked any other website in my article, then it means, one new backlink got created for that website. Similarly, if someone links back to my blog, then it means, backlink got created for my blog.

Backlinks for your website or blog

Backlinks for your website or blog

Next, these backlinks play an important role in Search Engine Optimization. If you want to boost your search engine ranking then try to create lots of backlinks for your site. This will have a huge impact on your ranking on Google.

But, a question may arise. What is more important, Is it quantity or quality of backlinks?

To get the answer to this question, let us first understand, What is Quantity and Quality Backlinks. Next, we will also discuss the Ins and Outs of each of these before concluding the same.

So, what are we waiting for? Let us start this.

Quality Backlinks

Quality backlinks are one of the most important key factors for ranking your content on the search engine. You don’t need to worry, as far as you are creating backlinks from good authority sites.

But, a question may arise. What are good authority sites and good quality backlinks?

Let us understand this below.

A website or blog is said to be of good authority if it has good domain score say 30+ and receive at least 3000+ traffic per month.

Next, the backlink from such websites should look natural. This is because, Google and other search engines, do not like unnatural backlinks.

A backlink is said to be unnatural when you asked someone to link back to your site. In simple words, a backlink should get built in natural flow instead of asking and requesting it.

Always remember, Google is intelligent enough to identify the un-natural backlinks.

One of the easy ways to find them is comparing with the content. Check, Whether the linked site is related to your content or not?

For example, If you are writing about Google Adsense, then your linked site should be related to it. You can’t link the sports blog in such an article. Right?

If you create a backlink from an unrelated website then it may hurt your search engine ranking.

This is just an example. Google algorithm uses many such factors to identify the un-natural backlinks.

If you’re wondering how to build high-quality backlinks for your new website then you should check out below the article.

3 Real Ways To Build High-Quality Backlinks For Free

At last, a natural backlink built on high authoritative sites is called as a high-quality backlink.

Why High-Quality backlinks Are Good

It is very obvious that everyone likes quality over quantity. The same logic applies here. You will like good quality backlinks since it does not have any negative impact on your site.

High-Quality backlink will send a positive signal to Google and thereby it will boost your search engine ranking.

With these kinds of backlinks, you don’t need to get worried about hurting your site ranking and building relationship with spammy sites. These backlinks are trustworthy and reliable.

Trust me, good quality backlink doesn’t have any side effects. It will only boost your site performance. So, it is 100% safe to create high-quality backlinks for your site.

Why High-Quality Backlinks Are Not An Good Idea

Though quality backlinks do not have any negative effects, it is still not a good idea to create it. This is because such backlinks are not available at free of cost. You need to pay money for it.

Today, link building is very common business. Just go and check Google, lakhs of freelancer or consultants are selling backlinks for money.

Next, building backlinks from high-quality sites are very difficult. For a beginner, the possibility of getting such backlinks is almost next to impossible. A high authority website will not link back to a new website. Next, the only way left with them is to purchase backlinks from the link sellers.

But, do you know? Google doesn’t like the paid backlinks. Yes, your SEO may get hurt if you purchase backlinks.

Hence, In such a case, purchasing backlinks will be just a waste of money.

At last, It is also advisable to do the cost benefits analysis before building high-quality backlinks for your site.

Are you worried? What should be done in such a case?

Don’t worry, I will help you in building high-quality backlinks for free. Check out below article to get 10 free backlinks from high-quality sites.

10 Websites To Build Quality Backlinks For Free

Next, I have also shared the 51 unique ways to build backlinks for your new website or blog or youtube channel. You can check these different ways to build high-quality backlinks at below link

51 Ways To Build Backlinks For Your Website

Now, let us have a look over the backlinks quantity. Let us check how a number of backlinks impact your blog performance.

Quantity Backlinks

Ok. So, now you are aware of good quality backlinks and it’s merit and demerits. But, there is another school of thoughts who thinks, it is the number of backlinks which is more important.

They think the blog post with more number of backlinks will rank in the first position. It does not matter, whether these backlinks are from high authority sites or spammy websites. But, as far as it has more number of backlinks pointing back to its blog posts, it will rank higher in the search engine.

Next, we can’t deny the fact that the number of backlinks is directly correlated to search engine ranking. It is usually found that the site ranking on the first position has more number of backlinks pointing back to its website.

Hence, like the quality of backlinks, the number of backlinks also play an important role. Below, let’s have a look over the importance and drawbacks of focusing on the quantity of backlinks rather than quality.

Note: This doesn’t mean they only get backlinks from spammy websites. But, instead, they built backlinks from any type of websites. This includes Spammy and High Authority sites as well.

Why Quantity Of Backlinks Are More Important?

The number of backlinks is important for two reasons as listed below

  1. It helps you to improve your ranking immediately. The number of backlinks and site ranking is directly related to each other.
  2. The number of backlinks will help you to get your blog indexed in the search engine easily. When your blog is new, it is quantity and quality which will boost traffic to your site.

Hence, it is clear now, the quantity of backlinks also plays an important role. Next, let us understand, why the quantity of backlinks is not good for your site or blog?

Why Quantity Of Backlinks Are Not An Good Idea?

The only risk in building more number of backlinks ( regardless of its quality) is generating backlinks from spammy sites, which will, in turn, hurt your own Search Engine Optimization.

Next, once your blog gets successful, it becomes very difficult to remove these spammy and toxic backlinks from your search engine. These toxic backlinks will become part of your blog and it will keep hurting your site forever.

Remember, it is not so easy to remove these toxic backlinks once they get created. Hence, think twice before building it.

Next, you can follow the below techniques to remove these toxic or bad backlinks from search engines.

  1. If you own the spammy website, then remove those backlinks on your own.
  2. If you don’t own the site, then request the owner of the site to remove it.
  3. Last and the most important technique to remove bad or toxic backlinks is the use of ‘Disavow Backlinks‘. This tool will ask Google not to consider these kinds of backlinks while calculating your blog post ranking.


So, are you ready for the answer? Please find my views below.

According to me, both the quantity and quality of backlinks are equally important for your blog. Qualitative backlinks will help you to build a high authoritative site whereas the quantitative of backlinks will ensure your site get indexed faster in the search engine.

When you are new to a search engine, the number of backlinks will help you to get your site indexed in the search engine.

For a beginner, the number of backlinks is more important than its quality. For them, it is better to create backlinks from low authority sites rather than getting nothing.

At last, we strongly suggest focusing on building more number of backlinks rather than its quality.

Wondering, Why, We are telling this? To know the answer, please read below.

This is because

  1. When you are a beginner, it would not be easy for you to get good quality backlinks from high authoritative sites. Hence, it is better to start with low authority backlinks and then slowly and gradually move on to higher in the level.
  2. Next, as far as these backlinks are not from the spammy website, they will not hurt your SEO.

Hence, first start building backlinks from low authority sites (not spammy) and once your blog gains some authority, try to create backlinks from high DA score sites.

The above tactics will work best for your site and it will take care of both the quantity and quality of backlinks.

At last, What do you think? Which one is better? Please do not forget to share your views with others. You can share your message and feedback in below comment box. Further, feel free to contact, if you feel any problem in understanding or building backlinks using any of the above-listed methods. We will be happy to help you in resolving your problems.

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