To hire a digital marketing agency is to become a friend to someone. You might ignore the status of the friend (budget of agency) but you cannot ignore the characteristics (processes of the agency) if you’re looking for a long-term friendship.
What separates one digital agency from another? Is it only the budget? Or is it the way they work and deal with their clients which makes all the difference?
A research done by Society of Digital Agencies conclude that companies who didn’t use outsource their marketing to a digital agency improved their sales to 27%. The previous year the percentage was 13%. Does this mean that those companies who are not using digital agencies grow fast?
I don’t believe that this is true.
In fact, this is the best time to hire a result-producing high-value digital agency. But how will you know the difference between the traditional agency with a customer-oriented digital agency?
Here are 6 characteristics of highly successful digital marketing agencies:
Light-footed but Vigorous
The first characteristic of a digital agency is their track record of meeting the deadlines, reporting to client’s prior time and even adopt the data trends in digital marketing.
It is a digital world out there and nothing remains the same. A professional SEO company in Dubai understands the culture and processes of the market and blends it well with the requirements of the client.
Knowing the digital trends is not enough – the digital agency takes the responsibility to communicate these trends to the clients and make possible suggestions to keep the clients ahead of their competition.
It is More Than Just Advertising
Although advertising & direct selling is part of the overall marketing strategy, the companies who hire digital agencies expect something more. If you’re familiar with inbound marketing this is what high-level agencies are working on. It is about bringing value & awareness in a way that prospects are drawn towards the brand.
Furthermore, the digital agency has a characteristic of producing content which is relevant to the audience. And this will make the consumer fall in love with the client. You need to master some on-page SEO tricks which will help you to rank better in Google.
Just creating an e-commerce store or brand reputation is not enough anymore. For agencies to grow and clients to trust those agencies it is important to master the various strategies which can be applied to outsmart the competitors.
The Permanence of Campaigns
The third characteristic is playing with the fire and testing your power of resilience. If the agency is just making the campaign and not analyzing it, this can lead to serious consequences.
Each campaign is an opportunity to learn something new. There are no bad campaigns, only an opportunity to test new strategies.
Continuity can win big time. The best DMA’s know the power of consistency and apply strategies which aim for high-traffic and low-cost. This is one heck of a characteristic. To plan small campaigns well so that campaigns for long-term goals can be designed without fearing anything.
Supporting Customer Relations
No matter what business you’re starting, if you don’t nurture and support your clients, you’re losing too much gold on the table.
Most of the agencies have this characteristic of following their own path without making the customer understand what is happening and what will be the outcome of each campaign?
The consumers of today are smart enough to figure out the trust and differentiate genuine service from a fake one. Above the fold digital agencies know and create memorable relationships with their customers.
There is a middle ground for everything. And to keep the client coming back for more, the digital agency should have this characteristic. The art to integrate the client with the process. When the client is fully connected with the digital agency process, it gives a clear signal that digital agency knows what they’re doing and are not afraid to share it.
It is all About Gauze-like Visibility
This means it is all about being honest with the client.
So, what if the campaign didn’t work out? Did the digital agency tell you’re what went wrong? The low-quality agencies hide the data and don’t show the dashboard or show limited report on what went wrong.
The high frame digital agencies openly show the clients all the data and inform them of every possibility, whether good or bad.
The highly successful digital agencies don’t just look for short-term success, they go for a long-term partnership with their clients. And the only way to do it is, to be honest, and transparent with your client.
A Well-Versed Team of Highly Passionate Individuals
Nothing good can be done without a great team.
It is not necessary that the agency has hired the best talent. But the point to note is that all the people are trained in a highly skilled environment.
Every person is willing to grow, nurture, and make the most of themselves. This gives the client a chance to experience a digital agency with multidisciplinary specialists. With more talent in a single place, there is an opportunity for the agency and convivence for the client to avail more services without going anywhere else.
Such an agency doesn’t necessarily have the best talent, they just have a system which turns ordinary individuals into a powerhouse of talent. It is not just about hiring a high-profile talent, it is also about taking people from grass-root level and training them to achieve the impossible.
When the companies don’t find these characters within an agency, the agency is bound to disappoint the client. I can surely say that it is not because of a bad model that the companies abandon agencies, it is because of lack of characteristics which make them successful and sustain that success for a longer period.
Now, you know the 6 characteristics which differentiate mediocre digital agencies from the highly successful ones. Try these out and give us a ping if you find a digital agency which is doing all the right things.