There is no doubt in the fact that Marketing and Advertising strategies are important for the success of any business. However, that will only work if your customers are confident about your products and services.
If your customers are unhappy, they won’t just only leave, they will also buy from your competitors.
As a result, it is very important to keep them happy and confident.
This blog post is about the same. It will share the top 6 ways to gain your customer’s trust and confidence.
Gain your Customer’s Trust and Confidence
A confident customer will not drive your sales figures but also bring long-lasting customer loyalty to your business.
Putting customers first will make them feel special and appreciated. Your customers will become more frank and share more information about products and services with you.
So, What are we waiting for? Let’s discuss the top 6 ways to gain customers’ confidence in your products and services.
1. Free Giveaways
Offering free giveaways will help your customers to try the product and service before actually buying it.
And, once they tried your product and service for free, they will feel confident in buying it.
For Example, at EmbroideryShristi, initially, there was so much resistance from customers to buy machine embroidery designs.
They were hesitant about the “too good to be true” nature of the website.
We resolve this problem by offering free designs to our customers. Moreover, we also stopped collecting email ids for providing these freebies.
Now, one can download the free machine embroidery designs without any kind of registration and log in to our store.
And, trust me, these worked like a miracle. More than 50% of customers came back to actually buy the paid embroidery designs from our store.
2. Consolidate your Customer Support Service
Days are gone when customer support was only been provided through business email id only.
Nowadays, your customers can request help anywhere online. For example, he may leave a message for you on Facebook, Twitter, or an online chatting tool.
For better and on-time customer support, you need to keep an eye on all these places together.
No matter, where your customers requested help, you need to provide a prompt response to them.
Now, this can be done easily by consolidating all those places into one helpdesk ticketing system.
Online Customer Support software has an option to integrate all well know social networking sites and online support tools as well.
So, now no matter where your customers leave a message online, you can help them promptly.
And, a prompt reply will definitely boost your customer’s trust and confidence.
Do you know? 93% of customers read online reviews before making the purchase decision.
This is because, it’s human nature, that people trust their friends and relatives rather than the company’s sales pitch.
If your business has positive reviews then it will definitely be going to help you in gaining your customer’s confidence.
However, this does not means you can’t have negative reviews? We suggest you to read the below article to learn Why both positive and negative reviews are important for any business?
4. Don’t hide anything about your Product and Service
Be transparent and don’t hide anything about your product and service from your customers.
Providing inaccurate information will not lose customer confidence, but also destroy your business image in the industry.
No matter, how small the information is, if it impacts the buying decision of your customers then you should clearly mention the same on your product and service.
5. Put your customer first
As mentioned earlier in this post, putting customers first will make them feel special and in return, they will share more information to improve your products and services.
It is highly recommended that you should not always think about Business Growth and Profit.
You should keep them aside and thinks about customer happiness. If your customers are happy then they will come back again and also bring their friends and relatives.
6. Teach Your Customers
Initially, when we started the EmbroideryShristi store, our customers were unaware of the native EMB format of our Embroidery Designs.
In fact, their embroidery machine and digitizing software don’t support this native format.
Now, when they purchased any design from our store, it won’t open in their machine and software.
This problem makes them frustrated and loses confidence in our business.
We resolved this problem by teaching them about the EMB format. We made a video tutorial showing how to convert EMB into other embroidery formats and wrote an article on the benefits of the EMB format over others.
Gradually, they became aware of the EMB format and then started buying from our store.
So, it is very recommended that you should teach your customers rather than simply believe in hard selling products and services.
Gaining customers’ trust and confidence will become easier if you consider them as one of the most critical parts of your business’s success.
Above all are only a few selected ways to gain confidence. Anything, which will consider customers first will definitely boost the customer’s confidence.
At last, as usual, feel free to contact us or leave a message in the below comment box if you have any questions or need more clarification on any of the above tips given.