A Guide To Product Packaging Marketing

A Guide To Product Packaging Marketing

Do not judge a book by its cover. I am sure you may hear this idiom many times. According to this idiom, ‘you shouldn’t assume the worth or value of something, by its looks alone’. This idiom is true when it comes to a books store. But, it is not…

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13 Best Cover Photos For Twitter Account Header

How will you feel, if you visit a Twitter account and find the default egg profile picture on it? Of Course, you will not like it. Now, just imagine, if you own a brand account on Twitter and your customers visit your account to know more about you and your…

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The Psychology Of Colors In Business Marketing and Branding

The Psychology Of Colors In Business Marketing and Branding

Blue, Red, Yellow and Green are simply colors for you but these colors also play an important role in marketing and branding. Color is the first place, where the first customer impression is based upon. In simple words, when it comes to branding and marketing, your customers will first recognize…

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How to Improve the Customer Retention Rate with Loyalty Programs

How to Improve the Customer Retention Rate with Loyalty Programs

In the past, marketers and retailers have focused most of their attention on expanding their customer base. However, despite this practice, the probability of them actually selling products, or services, to new customers is between 5-20%, whereas for existing customers this number ranges between 60-70%. What’s more, according to some…

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5 Website Components To Determine Users Experience

5 Website Components To Determine Users Experience

Putting a business website together is like completing a jigsaw puzzle. If you have completed a jigsaw puzzle before, you know how important each piece is to complete the picture. Each piece of the jigsaw is critical for the bigger picture. Building a functional website is quite similar. People spend…

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How should brands leverage the cultural tentpoles for marketing

How should brands leverage the cultural tentpoles for marketing?

Music concerts and art festivals have become the hubs of brand activation and marketing campaigns. With only a few months left before Coachella and a few months after Tomorrowland, marketing teams of every leading brand across the globe are at the edge of their seats. Events like the Arts Festival…

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Finding the Right Marketing Solution for Your Business Type

Finding the Right Marketing Solution for Your Business Type

Nowadays, companies rely on marketing to build visibility, awareness, and exposure for their business, as well as to engage their potential customers. Without marketing, there’s simply no chance of succeeding in the market, especially because no one knows about a company that doesn’t promote itself or its products and services….

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The Importance of Building a Strong Brand

Building a brand is how you set yourself apart from the competition. There are a lot of myths around building a brand that can leave new business owners and marketers unsure where to begin. As you develop your brand, you also develop your voice. Your brand gives you a clear…

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5 Advertisements in Which Women Have Played The Leading Role Women Objectifying

5 Advertisements in Which Women Have Played The Leading Role: Women Objectifying

If someone asks you to name the advertisements in which the women have played the leading role, then what will you answer? Of course, you will get silent for a while and start thinking about such advertisement. Over the years, Women have always been expected to fill specific gender roles as…

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Understand Your Customers Habits and Buying Decision Process

Understand Your Customers Habits and Buying Decision Process

In whatever business you’re, Consumers are always the king of the business. They are the person who purchases products or services to consume or gift to other, rather than resell it. If you want to create a successful business then it is very important to understand, Why consumers buy certain…

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