Search Engine Algorithm is ever changing. It means as compared to the older days, the search engines (including Google) are now using different criteria to rank your website.
Next, to stay on the first page of Google, it is very important to stay updated with these changes. If your website failed to do so then your website will rank less and may not found in the search engine.
Hereby, in this article, we have shared the best SEO marketing trends to stay competitive in 2021. Trust me, you can’t ignore these updates if you want to optimize your website for various search engines.
Look Beyond Google Search Engine
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Though Google is the king of the search engine, it is still advisable to look beyond it. Don’t optimize your website only for Google Search Engine, instead optimize it for other search engines also. We strongly suggest Apple and Amazon for the same.
Both the companies are a valuable organization on this planet and in the future, the chances are higher that people will start using these search engines instead of Google.
This is because Amazon and Apple are kings of Online E-Commerce Store and mobile technology. Hence, if someone wants to sell anything online, he or she will do amazon keyword research instead of Google SEO.
Similarly, people using a mobile phone will start using the App store instead of Google.
In 2018, mobile traffic contributes around 52% of online traffic. Out of this 52%, 90% of the traffic is using the mobile application, not the search engines.
Hence, the future of mobile search will be the app store, not Google or any other search engine.
Quality Content Is Still the King Of SEO
No matter, what you do to optimize your website. If you don’t own a quality content then nothing will work.
In 2018, one of the major updates in the Google Algorithm was ‘Quality Content’. Now, Google shifted its attention to quality content while ranking the websites for a ven query.
This trend will also follow in next year. In 2021, Search Engines including Google will play an important role in Quality rather than Quantity.
Note: This does not mean Search Engine Optimization is not important now. Both Off Page and On Page Optimization techniques are still valid.
Voice Search Will be Soon A Reality
Do you know? By 2020, 30% of the online search will be through voice search. Today, applications such as Siri, Alexa are the example of this. People have started using this kind of application and in the future, this will rule the game.
People will stop typing the keyword in the search engine and instead speak to the device directly to find anything online.
If your website or blog is not prepared for this then it will rank less in the search results and gradually get out of it.
Hence, it is very important to start preparing your website for this kind of marketing trend. The below article will share the 4 SEO survival guidance for voice search
Structured data is more important than ever
The next marketing trend in the list is ‘Structured Data’. The structured data is now more important than ever.
This structured data help Google and other search engines to understand what the content is especially about.
Next, it also helps online users to know the value of a particular website before visiting it. For example, the Rating or Review Snippet.
This kind of snippet will help you to show a small and short excerpt of a review or a rating in the search result directly. For more details, you can check out the below-attached image.
In the above snapshot, you will find the average rating of the article directly in the search result. For example, in one of our article, there are 193 votes cast with an average rating of 3.7 stars.
This information will help online users to know how important the given article is?
Mobile Friendliness: AMP Pages
As mentioned earlier in this article, in 2018, mobile traffic contributes around 52% of the overall web traffic.
If your website is not mobile friendly then you will miss out this traffic.
Next, you can take the mobile-friendly test to check whether the given website is mobile friendly or not?
At last, we strongly recommended installing AMP (Accelerated Mobile Pages) on your website to load it quickly and fastly as compared to other websites.
According to one study, an online user will leave your website if it takes more than 4 seconds to load.
Hence, it becomes important to load your website fastly over mobile phones. This problem can be resolved using AMP on your site.
The AMP webpages will get load faster as compared to Non-AMP webpages.
To know how to install AMP Page on your WordPress website, please refer the below article.
To Sum Up
To Sum up, if you take care of the above-mentioned trends then your website or blog will remain to stay on the first page of google.
We strongly suggest considering these factors seriously if you want to stay competitive in the market in 2021.
At last, if you face any problem in understanding the above concepts, feel free to share your queries in below comment box. You can also contact us directly through the ‘Contact Us’ page.
Next, if you think, we have missed out any important trend over here, then you can share the same with us in below comment box. Feel free to comment below.