# 15. Brand Collaboration To Increase Traffic To Your Website
TABLE OF CONTENTS
Brand Collaboration also knows as Co-Branding Partnership is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.
For example, Nike and Apple are working together since the early 2000s when iPod was released.
In 2016, the Apple & Nike launched the perfect watch named, Apple Watch Nike+
Similarly, Uber and Spotify entered into a brand collaboration to create a ‘music ecosystem’.
In this partnership, the people with premium Spotify accounts will be able to listen to their own music in cars booked through Uber.
Snapchat and Spotify partnership is another great example of Co-branding. Recently, on Diwali 2019, Snapchat and Spotify bring the life of Gateway of India using Augmented Reality Technology.
Always remember, when two companies form an alliance to work together, it will create market synergy.
Taking these examples into consideration, you can also collaborate with other brands online and thereby drive traffic to your website.
In simple words, you can promote the product or services of your co-brand on your website and social media channels.
In this way, your product or service will reach to new audience easily and you will get good leads from it.
#16. Create a YouTube and Go Live On It
Do you know? YouTube is not simply a video sharing website instead it is a search engine. With more than 2 billion users and 3 billion searches per month, Youtube is the second largest search engine after Google.
Now, if you are not on youtube then you are missing a lot of traffic to your site. I strongly suggest to start a youtube channel and promote your business or website on it.
Further, you can also take the benefit of going live on youtube and interact with your readers or users.
I have used this technique for my website ‘TechShristi‘ and trust me the results where amazing.
Today, both my video and written tutorials are ranking on the first page of Google for the keyword ‘ICWAI Campus Placement Preparation‘.
At last, from the above-attached snapshot, you can clearly observe that youtube videos are directly shown on the first page of the Google search result.
Hence, if in case your youtube videos are well optimized then chances are great that Google will send a handsome amount of traffic to your youtube channel.
Next, at your youtube, you can promote your content within the video or else use the description box of it.
Share your website URL in the description box of the youtube video and ask your viewers to visit it.
#17. Paid Advertising Of your Website
Paid Advertising is a technique used to drive traffic to your website in which you will pay money to publishers when the ad is clicked or viewed.
Please note, here the term ‘Paid Advertising’ includes all kinds of advertisements in which you will pay money to the publishers. For example, Social Media Advertisement, Affiliate Marketing, Search Engine Advertisement, Direct Advertisement, etc.
These kinds of advertisements will start to bring immediate traffic to your website but will also make a huge hole in your pocket. This is because most of them are too expensive. You will end up paying hundreds of dollars for a few clicks from western countries like the USA, UK, Europe, etc.
But, among all the techniques, this is the easiest way to increase traffic to your website. This is because, in this technique, you need to do anything on your website. All you need to do is run a marketing campaign online and pay a huge amount for it.
Please Note: The only thing you need to pay attention while buying traffic for website from online is – Ensure your website is getting traffic from real people instead of any kind of software used for traffic generators.
Yes, there are many softwares available online that will generate fake visits to your site. Please do not use such kind of software otherwise you will get banned by the search engines and advertising platforms like Google Adsense, Infolinks as well.
# 18. Improve Loading Speed Of Your Website
Do you know? According to Hostintribunal, a delay of one second can
- reduce the page views on your website by 11%
- decrease user satisfaction by 16%
- result in loss of $5 million if you shop generated $200000 per day and
- has a low bounce rate probability of 32% only.
Next, According to one study, around 47% of consumers expect a web page to load in 2 seconds or less.
So, just imagine. What will happen if your website does not load fully within 2 seconds?
In such a case, your users will leave the website immediately.
I strongly suggest to please refer to the below article for improving the loading speed of your website.
#19. Reduce Bounce Rate Of Your Website
The bounce rate refers to the percentage of people visiting your site and then leave immediately without referring to any other pages of your website.
If your website has a low bounce rate then it means the users visiting your website are checking more than one page on your site.
Always remember, the low bounce rate not only increase the page views ( thereby traffic on your site) but also improve the engagement, conversion rate, online reputation, and credibility.
In simple words,
A higher bounce rate means users visiting your site does not like the content and leave the website immediately without checking other pages or content on your site.
Whereas, low bounce rate means user visiting your site like your content and thereby also check the other content on your website.
In short, an attempt should be made to reduce the bounce rate to the extent possible. Remember, the different industries will have a different benchmark for the ideal bounce rate. Do not forget to check the ideal bounce rate in your industry before designing any strategy.
It is not possible to reduce the bounce rate to 0%.
Below are the few tips to reduce bounce rate and increase traffic to your website.
- Improve your content readability. Make sure your content is properly presented and capable enough to retain the user’s attention.
- Improve the loading speed of your website
- Attract the right users to your website.
- Open the external link on a new window.
- Make your website responsive and mobile-friendly.
- Avoid using unnecessary pop-ups and too many ads on your web page.
- Make your website easy to search and use.
- Optimize Internal Linking on your website
Above all are the different tips to improve the bounce rate of your website. But, always remember, content is the king. If you don’t have any high-quality content then it would be very difficult to maintain the low bounce rate on your website. Chances are higher than it will increase again.
#20. Enable AMP On Your Website
AMP (Accelerated Mobile Page) is an open-source HTML framework designed to load web pages faster on the mobile phone.
Now, a question may arise, how AMP can lead to increase in Organic traffic to your website?
To get this answer please read below.
Do you know? According to one study conducted on 26 sites, the AMP resulted in
- Increase in Organic Traffic by 27.1%
- Increase in SERP impression by 33.8% and
- Increase in SERP CTR rate by 15.3%
Now, after reading the above para, do you really think, there is any need to explain how AMP will increase traffic to your website?
From the above results, you can clearly observe that installing AMP will increase traffic to your site.
#21. Comment On High Authority Websites
Blog Commenting is a great way to improve the visibility of your website through participating in commenting on other blogs.
But, one important point that you should note down here is – this strategy will work only if you are sharing any remarkable and valuable comments on someone else website.
Remember, a simple ‘Thank You’ will not bring any kind of traffic to your website.
Next, do not forget to share the URL of your website at the time of commenting on someone else website. This will not only help you to drive traffic but also build a backlink for your site.
To sum up, if you write a very knowledgeable, valuable and remarkable comment on someone else site then the chances are higher that the readers reading your comment will click on your website URL to know more about you.
Please Note: Never share your website URL within your message. Instead share the same at the right place. For more information please refer to below image.